"The effects of interactive brand placements in online games on children's ..."

Eva A. van Reijmersdal et al. (2010)

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DOI: 10.1016/J.CHB.2010.07.006

access: closed

type: Journal Article

metadata version: 2024-10-06

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Eva A. van Reijmersdal, Jeroen Jansz, Oscar Peters, Guda van Noort:
The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses. Comput. Hum. Behav. 26(6): 1787-1794 (2010)

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