"Lessons learned from i-mode: What makes consumers click wireless banner ads?"

Shintaro Okazaki (2007)

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DOI: 10.1016/J.CHB.2006.03.018

access: closed

type: Journal Article

metadata version: 2020-02-18

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Shintaro Okazaki:
Lessons learned from i-mode: What makes consumers click wireless banner ads? Comput. Hum. Behav. 23(3): 1692-1719 (2007)

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