"Marketing Information on the I-Way: Data Junkyard or Information Gold Mine?"

P. K. Kannan, Ai-Mei Chang, Andrew B. Whinston (1998)

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DOI: 10.1145/272287.272295

access: closed

type: Journal Article

metadata version: 2020-05-06

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P. K. Kannan, Ai-Mei Chang, Andrew B. Whinston:
Marketing Information on the I-Way: Data Junkyard or Information Gold Mine? Commun. ACM 41(3): 35-43 (1998)

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