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"A framework of dynamic CRM: linking marketing with information strategy."

Chung-Hoon Park, Young-Gul Kim (2003)

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DOI: 10.1108/14637150310496749

access: closed

type: Journal Article

metadata version: 2020-06-18

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Chung-Hoon Park, Young-Gul Kim:
A framework of dynamic CRM: linking marketing with information strategy. Bus. Process. Manag. J. 9(5): 652-671 (2003)

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