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"Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale ..."
Mikhail Lysyakov, Kunpeng Zhang, Siva Viswanathan (2019)
- Mikhail Lysyakov, Kunpeng Zhang, Siva Viswanathan:
Retail Firms' Use of Social Media - Insights from Analysis of Large-Scale Twitter Data. ICIS 2019
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