"Online effects of offline ads."

Diane Lambert, Daryl Pregibon (2008)

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DOI: 10.1145/1517472.1517474

access: closed

type: Conference or Workshop Paper

metadata version: 2023-12-20

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Diane Lambert, Daryl Pregibon:
Online effects of offline ads. AdKDD@KDD 2008: 10-17

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