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AdKDD@KDD 2008: Las Vegas, NV, USA
- Ying Li, Arun C. Surendran, Dou Shen:
Proceedings of the 2nd International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD '08, Las Vegas, Nevada, USA, August 24, 2008. ACM 2008, ISBN 978-1-60558-277-1 - Jason Auerbach, Joel Galenson, Mukund Sundararajan:
An empirical analysis of return on investment maximization in sponsored search auctions. 1-9 - Diane Lambert, Daryl Pregibon:
Online effects of offline ads. 10-17 - Anindya Ghose, Sha Yang:
Comparing performance metrics in organic search with sponsored search advertising. 18-26 - Derek Hao Hu, Qiang Yang, Ying Li:
An algorithm for analyzing personalized online commercial intention. 27-36 - Wen-tau Yih, Christopher Meek:
Consistent phrase relevance measures. 37-44 - Suma Bhat
, Kenneth Church:
Variable selection for ad prediction. 45-49 - Jessica Staddon:
Sponsored ad-based similarity: an approach to mining collective advertiser intelligence. 50-56
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