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Bashar S. Gammoh

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Journal Articles

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2018
[j2]
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  dblp key:
  - journals/ijecommerce/GammohJW18
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  persistent URL:
  - https://dblp.org/rec/journals/ijecommerce/GammohJW18
Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin:
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. Int. J. Electron. Commer. 22(3): 325-348 (2018)
2013
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  - journals/ijecommerce/PentinaGZM13
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  - https://dblp.org/rec/journals/ijecommerce/PentinaGZM13
Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang, Michael Mallin:
Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. Int. J. Electron. Commer. 17(3): 63-86 (2013)

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