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"Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect ..."

Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin (2018)

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DOI: 10.1080/10864415.2018.1462939

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/ijecommerce/GammohJW18
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  - https://dblp.org/rec/journals/ijecommerce/GammohJW18
Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin:
Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. Int. J. Electron. Commer. 22(3): 325-348 (2018)

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