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Alok R. Saboo

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Journal Articles

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2016
[j3]
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Alok R. Saboo, V. Kumar, Insu Park:
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Q. 40(4): 911-939 (2016)
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Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal:
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings. Mark. Sci. 35(4): 656-675 (2016)
2013
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Alok R. Saboo, Rajdeep Grewal:
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings. Mark. Sci. 32(1): 70-88 (2013)

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