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"Stock Market Reactions to Customer and Competitor Orientations: The Case ..."

Alok R. Saboo, Rajdeep Grewal (2013)

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DOI: 10.1287/MKSC.1120.0749

access: closed

type: Journal Article

metadata version: 2020-05-14

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Alok R. Saboo, Rajdeep Grewal:
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings. Mark. Sci. 32(1): 70-88 (2013)

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