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ORCIDHani I. Mesak
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2020 – today
- 2024
[j21]Hani I. Mesak
, C. Patrick Scott, Abdullahel Bari:
On the Diffusion of Subscription-Based Services: The Roles of Price, Advertising, and Customers' Defection. IEEE Trans. Engineering Management 71: 2212-2225 (2024)- [j20]Hani I. Mesak, Hongkai Zhang, Jiehui Ma, Robert M. Pullis:
Optimal Single-Period Product Allocation Under Uncertain Demand in a Prioritized Multisegment Market for a Monopolistic Retailer. IEEE Trans. Engineering Management 71: 6606-6622 (2024) - 2020
- [j19]Hani I. Mesak, Abdullahel Bari, T. Selwyn Ellis:
Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach. Eur. J. Oper. Res. 280(2): 764-777 (2020) - [j18]Hani I. Mesak, Sabinah Wanjugu, Rob Blackstock:
An examination of the diffusion of prepaid mobile telephony in selected emerging markets and developing economies. Inf. Manag. 57(7): 103343 (2020)
2010 – 2019
- 2017
- [j17]R. Samuel Sale, Hani I. Mesak, R. Anthony Inman:
A dynamic marketing-operations interface model of new product updates. Eur. J. Oper. Res. 257(1): 233-242 (2017) - 2015
- [j16]Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing, Fei Han:
On modeling the advertising-operations interface under asymmetric competition. Eur. J. Oper. Res. 240(1): 278-291 (2015) - [j15]Hani Ibrahim Mesak, Abdullahel Bari, Qin Lian:
Pulsation in a competitive model of advertising-firm's cost interaction. Eur. J. Oper. Res. 246(3): 916-926 (2015) - 2011
- [j14]Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus:
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption. Eur. J. Oper. Res. 211(3): 642-649 (2011) - 2010
- [j13]Hani I. Mesak, Hongkai Zhang, Joe M. Pullis:
On optimal service capacity allocation policy in an advance selling environment in continuous time. Eur. J. Oper. Res. 203(2): 505-512 (2010) - [j12]Hongkai Zhang, Hani I. Mesak:
Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry. J. Oper. Res. Soc. 61(5): 780-789 (2010)
2000 – 2009
- 2009
- [j11]Hani I. Mesak, T. Selwyn Ellis:
On the superiority of pulsing under a concave advertising market potential function. Eur. J. Oper. Res. 194(2): 608-627 (2009) - 2003
- [j10]Hani I. Mesak:
On deriving and validating comparative statics of a symmetric model of advertising competition. Comput. Oper. Res. 30(12): 1791-1806 (2003) - 2002
- [j9]Hani I. Mesak:
On the impact of initial performance on the effectiveness of advertising pulsation policies. J. Oper. Res. Soc. 53(11): 1247-1255 (2002) - 2001
- [j8]Hani I. Mesak, Hongkai Zhang:
Optimal advertising pulsation policies: a dynamic programming approach. J. Oper. Res. Soc. 52(11): 1244-1255 (2001)
1990 – 1999
- 1999
- [j7]Hani I. Mesak:
On the generalizability of advertising pulsation monopoly results to an oligopoly. Eur. J. Oper. Res. 117(3): 429-449 (1999) - [j6]Hani I. Mesak, James A. Calloway:
Hybrid subgames and copycat games in a pulsing model of advertising competition. J. Oper. Res. Soc. 50(8): 837-849 (1999) - 1998
- [j5]Hani I. Mesak, A. F. Darrat:
Changing market conditions and advertising strategies: theory and evidence. J. Oper. Res. Soc. 49(1): 42-51 (1998) - [j4]Hani I. Mesak, Thomas L. Means:
Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models. J. Oper. Res. Soc. 49(12): 1260-1269 (1998) - 1996
- [j3]Hani I. Mesak:
Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results. Comput. Oper. Res. 23(10): 1007-1023 (1996) - 1990
- [j2]Hani I. Mesak:
Impact of anticipated competitive entry and cost experience on optimal strategic pricing of technological innovations. Comput. Oper. Res. 17(1): 27-37 (1990)
1980 – 1989
- 1985
- [j1]Hani I. Mesak:
On optimum advertising pulsing decisions in a non-stationary market. Comput. Oper. Res. 12(5): 421-435 (1985)
Coauthor Index
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