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"Optimal advertising pulsation policies: a dynamic programming approach."

Hani I. Mesak, Hongkai Zhang (2001)

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DOI: 10.1057/PALGRAVE.JORS.2601219

access: closed

type: Journal Article

metadata version: 2020-08-26

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Hani I. Mesak, Hongkai Zhang:
Optimal advertising pulsation policies: a dynamic programming approach. J. Oper. Res. Soc. 52(11): 1244-1255 (2001)

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