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2020 – today
- 2021
[j8]Sarah Gelper
, Ralf van der Lans, Gerrit H. van Bruggen:
Competition for Attention in Online Social Networks: Implications for Seeding Strategies. Manag. Sci. 67(2): 1026-1047 (2021)
2010 – 2019
- 2010
- [j7]Gerrit H. van Bruggen, Martin Spann, Gary L. Lilien, Bernd Skiera:
Prediction Markets as institutional forecasting support systems. Decis. Support Syst. 49(4): 404-416 (2010) - [j6]Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga:
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth. Mark. Sci. 29(2): 348-365 (2010)
2000 – 2009
- 2009
- [j5]Kristine de Valck, Gerrit H. van Bruggen, Berend Wierenga:
Virtual communities: A marketing perspective. Decis. Support Syst. 47(3): 185-203 (2009) - [j4]Ujwal Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen:
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations. Inf. Syst. Res. 20(4): 527-546 (2009) - 2004
- [j3]Gary L. Lilien, Arvind Rangaswamy, Gerrit H. van Bruggen, Katrin Starke:
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception. Inf. Syst. Res. 15(3): 216-235 (2004) - 2001
- [j2]Berend Wierenga, Gerrit H. van Bruggen:
Developing a Customized Decision-Support System for Brand Managers. Interfaces 31(3-Supplement): S128-S145 (2001)
1990 – 1999
- 1998
- [j1]Berend Wierenga, Gerrit H. van Bruggen:
The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas. MIS Q. 22(1): 81-87 (1998)
Coauthor Index
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