"Virtual communities: A marketing perspective."

Kristine de Valck, Gerrit H. van Bruggen, Berend Wierenga (2009)

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DOI: 10.1016/J.DSS.2009.02.008

access: closed

type: Journal Article

metadata version: 2024-10-06

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Kristine de Valck, Gerrit H. van Bruggen, Berend Wierenga:
Virtual communities: A marketing perspective. Decis. Support Syst. 47(3): 185-203 (2009)

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