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@inproceedings{DBLP:conf/adkdd/CaiPRRMJLRSLM23,
author = {Vanessa Cai and
Pradeep Prabakar and
Manuel Serrano Rebuelta and
Lucas Rosen and
Federico Monti and
Katarzyna Janocha and
Tomo Lazovich and
Jeetu Raj and
Yedendra Shrinivasan and
Hao Li and
Thomas Markovich},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {TwERC: High Performance Ensembled Candidate Generation for Ads Recommendation
at Twitter},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-cai-twerc-ceur-paper.pdf},
timestamp = {Wed, 20 Dec 2023 17:08:34 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/CaiPRRMJLRSLM23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/ChitlangiaKA23,
author = {Sharad Chitlangia and
Krishna Reddy Kesari and
Rajat Agarwal},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {Scaling Generative Pre-training for User Ad Activity Sequences},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-chitlangia-scaling-ceur-paper.pdf},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/ChitlangiaKA23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/DawsonGK0KLMMNS23,
author = {Matthew Dawson and
Badih Ghazi and
Pritish Kamath and
Kapil Kumar and
Ravi Kumar and
Bo Luan and
Pasin Manurangsi and
Nishanth Mundru and
Harikesh Nair and
Adam Sealfon and
Shengyu Zhu},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {Optimizing Hierarchical Queries for the Attribution Reporting {API}},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-dawson-optimizing-ceur-paper.pdf},
timestamp = {Thu, 21 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/DawsonGK0KLMMNS23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/DenisonGK0MNSVZ23,
author = {Carson Denison and
Badih Ghazi and
Pritish Kamath and
Ravi Kumar and
Pasin Manurangsi and
Krishna Giri Narra and
Amer Sinha and
Avinash V. Varadarajan and
Chiyuan Zhang},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {Private Ad Modeling with {DP-SGD}},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-denison-private-ceur-paper.pdf},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/DenisonGK0MNSVZ23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/KuKMJ23,
author = {Yueh{-}Ning Ku and
Mikhail Kuznetsov and
Shaunak Mishra and
Paloma de Juan},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {Staging E-Commerce Products for Online Advertising using Retrieval
Assisted Image Generation},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-ku-staging-ceur-paper.pdf},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/KuKMJ23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/NguyenGBAB23,
author = {Phuong Ha Nguyen and
Djordje Gligorijevic and
Arnab Borah and
Gajanan Adalinge and
Abraham Bagherjeiran},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {Practical Budget Pacing Algorithms and Simulation Test Bed for eBay
Marketplace Sponsored Search},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-nguyen-practical-ceur-paper.pdf},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/NguyenGBAB23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/WangJHZLZCZYWCC23,
author = {Xuewei Wang and
Qiang Jin and
Shengyu Huang and
Min Zhang and
Xi Liu and
Zhengli Zhao and
Yukun Chen and
Zhengyu Zhang and
Jiyan Yang and
Ellie Wen and
Sagar Chordia and
Wenlin Chen and
Qin Huang},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {Towards the Better Ranking Consistency: {A} Multi-task Learning Framework
for Early Stage Ads Ranking},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-wang-towards-ceur-paper.pdf},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/WangJHZLZCZYWCC23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/YanL23,
author = {YaChen Yan and
Liubo Li},
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {AdaEnsemble: Learning Adaptively Sparse Structured Ensemble Network
for Click-Through Rate Prediction},
booktitle = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556/adkdd23-yan-adaensemble-ceur-paper.pdf},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/YanL23.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/adkdd/2023,
editor = {Abraham Bagherjeiran and
Nemanja Djuric and
Kuang{-}chih Lee and
Linsey Pang and
Vladan Radosavljevic and
Suju Rajan},
title = {Proceedings of the Workshop on Data Mining for Online Advertising
(AdKDD 2023) co-located with the 29th {ACM} {SIGKDD} Conference on
Knowledge Discovery and Data Mining {(KDD} 2023), Long Beach, CA,
USA, August 7, 2023},
series = {{CEUR} Workshop Proceedings},
volume = {3556},
publisher = {CEUR-WS.org},
year = {2023},
url = {https://ceur-ws.org/Vol-3556},
urn = {urn:nbn:de:0074-3556-1},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/2023.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/AryafarGH17,
author = {Kamelia Aryafar and
Devin Guillory and
Liangjie Hong},
title = {An Ensemble-based Approach to Click-Through Rate Prediction for Promoted
Listings at Etsy},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {10:1--10:6},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124758},
doi = {10.1145/3124749.3124758},
timestamp = {Tue, 06 Nov 2018 16:59:37 +0100},
biburl = {https://dblp.org/rec/conf/kdd/AryafarGH17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/ChaudhuriBL17,
author = {Sougata Chaudhuri and
Abraham Bagherjeiran and
James Liu},
title = {Ranking and Calibrating Click-Attributed Purchases in Performance
Display Advertising},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {7:1--7:6},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124755},
doi = {10.1145/3124749.3124755},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/ChaudhuriBL17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/ChenCK17,
author = {Xiang Chen and
Bowei Chen and
Mohan S. Kankanhalli},
title = {{MM2RTB:} Bringing Multimedia Metrics to Real-Time Bidding},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {4:1--4:6},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124757},
doi = {10.1145/3124749.3124757},
timestamp = {Mon, 31 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/ChenCK17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/CuiPPLAK17,
author = {Tingting Cui and
Lijun Peng and
David Pardoe and
Kun Liu and
Deepak Agarwal and
Deepak Kumar},
title = {Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {5:1--5:7},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124759},
doi = {10.1145/3124749.3124759},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/CuiPPLAK17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/DiemertMGL17,
author = {Eustache Diemert and
Julien Meynet and
Pierre Galland and
Damien Lefortier},
title = {Attribution Modeling Increases Efficiency of Bidding in Display Advertising},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {2:1--2:6},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124752},
doi = {10.1145/3124749.3124752},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/DiemertMGL17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/GrigasLWL17,
author = {Paul Grigas and
Alfonso Lobos and
Zheng Wen and
Kuang{-}chih Lee},
title = {Profit Maximization for Online Advertising Demand-Side Platforms},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {11:1--11:7},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124761},
doi = {10.1145/3124749.3124761},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/GrigasLWL17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/LuPWPWY17,
author = {Quan Lu and
Shengjun Pan and
Liang Wang and
Junwei Pan and
Fengdan Wan and
Hongxia Yang},
title = {A Practical Framework of Conversion Rate Prediction for Online Display
Advertising},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {9:1--9:9},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124750},
doi = {10.1145/3124749.3124750},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/LuPWPWY17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/ShiSP17,
author = {Yeming Shi and
Ori Stitelman and
Claudia Perlich},
title = {Blacklisting the Blacklist in Online Advertising: Improving Delivery
by Bidding for What You Can Win},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {1:1--1:6},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124753},
doi = {10.1145/3124749.3124753},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/ShiSP17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/SinhaMMKSS17,
author = {Atanu R. Sinha and
Meghanath Macha and
Pranav Maneriker and
Sopan Khosla and
Avani Samdariya and
Navjot Singh},
title = {Anti-Ad Blocking Strategy: Measuring its True Impact},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {3:1--3:6},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124756},
doi = {10.1145/3124749.3124756},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/SinhaMMKSS17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/VasileLC17,
author = {Flavian Vasile and
Damien Lefortier and
Olivier Chapelle},
title = {Cost-sensitive Learning for Utility Optimization in Online Advertising
Auctions},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {8:1--8:6},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124751},
doi = {10.1145/3124749.3124751},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/VasileLC17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/WangFFW17,
author = {Ruoxi Wang and
Bin Fu and
Gang Fu and
Mingliang Wang},
title = {Deep {\&} Cross Network for Ad Click Predictions},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {12:1--12:7},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124754},
doi = {10.1145/3124749.3124754},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/WangFFW17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/XieLW17,
author = {Zhihui Xie and
Kuang{-}Chih Lee and
Liang Wang},
title = {Optimal Reserve Price for Online Ads Trading Based on Inventory Identification},
booktitle = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
pages = {6:1--6:7},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749.3124760},
doi = {10.1145/3124749.3124760},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/XieLW17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/kdd/2017adkdd,
title = {Proceedings of the ADKDD'17, Halifax, NS, Canada, August 13 - 17,
2017},
publisher = {{ACM}},
year = {2017},
url = {https://doi.org/10.1145/3124749},
doi = {10.1145/3124749},
isbn = {978-1-4503-5194-2},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/2017adkdd.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/ChenYW14,
author = {Bowei Chen and
Shuai Yuan and
Jun Wang},
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time
Bidding in Display Advertising},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
pages = {1:1--1:9},
publisher = {{ACM}},
year = {2014},
url = {https://doi.org/10.1145/2648584.2648585},
doi = {10.1145/2648584.2648585},
timestamp = {Mon, 31 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/ChenYW14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/GeyikSD14,
author = {Sahin Cem Geyik and
Abhishek Saxena and
Ali Dasdan},
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {Multi-Touch Attribution Based Budget Allocation in Online Advertising},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
pages = {2:1--2:9},
publisher = {{ACM}},
year = {2014},
url = {https://doi.org/10.1145/2648584.2648586},
doi = {10.1145/2648584.2648586},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/GeyikSD14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/HePJXLXSAHBC14,
author = {Xinran He and
Junfeng Pan and
Ou Jin and
Tianbing Xu and
Bo Liu and
Tao Xu and
Yanxin Shi and
Antoine Atallah and
Ralf Herbrich and
Stuart Bowers and
Joaquin Qui{\~{n}}onero Candela},
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {Practical Lessons from Predicting Clicks on Ads at Facebook},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
pages = {5:1--5:9},
publisher = {{ACM}},
year = {2014},
url = {https://doi.org/10.1145/2648584.2648589},
doi = {10.1145/2648584.2648589},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/HePJXLXSAHBC14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/HuertaLMBKSSPCZPDZ14,
author = {Juan M. Huerta and
Jonathan Lenaghan and
Steve Milton and
Kevin Brackney and
Amol Kapila and
Roman Shraga and
Rachit Srivastava and
Carmem Domingues Khoa Pham and
Eliza Chang and
Susan Zhang and
Evan Picard and
Alexandra Dango and
Ranqi Zhu},
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {The PlaceIQ Analytic Platform: Location Oriented Approaches to Mobile
Audiences},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
pages = {4:1--4:9},
publisher = {{ACM}},
year = {2014},
url = {https://doi.org/10.1145/2648584.2648588},
doi = {10.1145/2648584.2648588},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/HuertaLMBKSSPCZPDZ14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/KittsBALLBSSW14,
author = {Brendan Kitts and
Michael Bardaro and
Dyng Au and
Al Lee and
Sawin Lee and
Jon Borchardt and
Craig Schwartz and
John Sobieski and
John Wadsworth{-}Drake},
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {Can Television Advertising Impact Be Measured on the Web? Web Spike
Response as a Possible Conversion Tracking System for Television},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
pages = {7:1--7:9},
publisher = {{ACM}},
year = {2014},
url = {https://doi.org/10.1145/2648584.2648591},
doi = {10.1145/2648584.2648591},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/KittsBALLBSSW14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/LiaoPLS14,
author = {Hairen Liao and
Lingxiao Peng and
Zhenchuan Liu and
Xuehua Shen},
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {iPinYou Global {RTB} Bidding Algorithm Competition Dataset},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
pages = {6:1--6:6},
publisher = {{ACM}},
year = {2014},
url = {https://doi.org/10.1145/2648584.2648590},
doi = {10.1145/2648584.2648590},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/LiaoPLS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/WilliamsPDP14,
author = {Melinda Han Williams and
Claudia Perlich and
Brian Dalessandro and
Foster J. Provost},
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {Pleasing the advertising oracle: Probabilistic prediction from sampled,
aggregated ground truth},
booktitle = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
pages = {3:1--3:9},
publisher = {{ACM}},
year = {2014},
url = {https://doi.org/10.1145/2648584.2648587},
doi = {10.1145/2648584.2648587},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/WilliamsPDP14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/kdd/2014adkdd,
editor = {Esin Saka and
Dou Shen and
Kuang{-}chih Lee and
Ying Li},
title = {Proceedings of the Eighth International Workshop on Data Mining for
Online Advertising, {ADKDD} 2014, August 24, 2014, New York City,
New York, {USA}},
publisher = {{ACM}},
year = {2014},
url = {http://dl.acm.org/citation.cfm?id=2648584},
isbn = {978-1-4503-2999-6},
timestamp = {Wed, 24 Sep 2014 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/kdd/2014adkdd.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/00020Z13,
author = {Shuai Yuan and
Jun Wang and
Xiaoxue Zhao},
editor = {Esin Saka and
Dou Shen and
Bin Gao and
Jun Yan and
Ying Li},
title = {Real-time bidding for online advertising: measurement and analysis},
booktitle = {Proceedings of the Seventh International Workshop on Data Mining for
Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11,
2013},
pages = {3:1--3:8},
publisher = {{ACM}},
year = {2013},
url = {https://doi.org/10.1145/2501040.2501980},
doi = {10.1145/2501040.2501980},
timestamp = {Tue, 20 Aug 2024 07:54:42 +0200},
biburl = {https://dblp.org/rec/conf/adkdd/00020Z13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/ChenPFP13,
author = {Jieying Chen and
Jia{-}Yu Pan and
Christos Faloutsos and
Spiros Papadimitriou},
editor = {Esin Saka and
Dou Shen and
Bin Gao and
Jun Yan and
Ying Li},
title = {TSum: fast, principled table summarization},
booktitle = {Proceedings of the Seventh International Workshop on Data Mining for
Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11,
2013},
pages = {2:1--2:9},
publisher = {{ACM}},
year = {2013},
url = {https://doi.org/10.1145/2501040.2501981},
doi = {10.1145/2501040.2501981},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/ChenPFP13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/LeeJD13,
author = {Kuang{-}Chih Lee and
Ali Jalali and
Ali Dasdan},
editor = {Esin Saka and
Dou Shen and
Bin Gao and
Jun Yan and
Ying Li},
title = {Real time bid optimization with smooth budget delivery in online advertising},
booktitle = {Proceedings of the Seventh International Workshop on Data Mining for
Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11,
2013},
pages = {1:1--1:9},
publisher = {{ACM}},
year = {2013},
url = {https://doi.org/10.1145/2501040.2501979},
doi = {10.1145/2501040.2501979},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/LeeJD13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/RameshTBPU13,
author = {Archana Ramesh and
Ankur Teredesai and
Ashish Bindra and
Sreenivasulu Pokuri and
Krishna Uppala},
editor = {Esin Saka and
Dou Shen and
Bin Gao and
Jun Yan and
Ying Li},
title = {Audience segment expansion using distributed in-database k-means clustering},
booktitle = {Proceedings of the Seventh International Workshop on Data Mining for
Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11,
2013},
pages = {5:1--5:9},
publisher = {{ACM}},
year = {2013},
url = {https://doi.org/10.1145/2501040.2501982},
doi = {10.1145/2501040.2501982},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/RameshTBPU13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/TagamiOYTT13,
author = {Yukihiro Tagami and
Shingo Ono and
Koji Yamamoto and
Koji Tsukamoto and
Akira Tajima},
editor = {Esin Saka and
Dou Shen and
Bin Gao and
Jun Yan and
Ying Li},
title = {{CTR} prediction for contextual advertising: learning-to-rank approach},
booktitle = {Proceedings of the Seventh International Workshop on Data Mining for
Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11,
2013},
pages = {4:1--4:8},
publisher = {{ACM}},
year = {2013},
url = {https://doi.org/10.1145/2501040.2501978},
doi = {10.1145/2501040.2501978},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/TagamiOYTT13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/adkdd/2013,
editor = {Esin Saka and
Dou Shen and
Bin Gao and
Jun Yan and
Ying Li},
title = {Proceedings of the Seventh International Workshop on Data Mining for
Online Advertising, {ADKDD} '13, Chicago, Illinois, USA, August 11,
2013},
publisher = {{ACM}},
year = {2013},
url = {https://doi.org/10.1145/2501040},
doi = {10.1145/2501040},
isbn = {978-1-4503-2323-9},
timestamp = {Tue, 20 Aug 2024 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/adkdd/2013.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/BarajasKA0HA12,
author = {Joel Barajas and
Jaimie Kwon and
Ram Akella and
Aaron Flores and
Marius Holtan and
Victor Andrei},
title = {Marketing campaign evaluation in targeted display advertising},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {5:1--5:7},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351361},
doi = {10.1145/2351356.2351361},
timestamp = {Wed, 20 Dec 2023 14:46:19 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/BarajasKA0HA12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/BarajasKA0HA12a,
author = {Joel Barajas and
Jaimie Kwon and
Ram Akella and
Aaron Flores and
Marius Holtan and
Victor Andrei},
title = {Measuring dynamic effects of display advertising in the absence of
user tracking information},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {8:1--8:9},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351364},
doi = {10.1145/2351356.2351364},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/BarajasKA0HA12a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/ChengMCZM12,
author = {Haibin Cheng and
Eren Manavoglu and
Ying Cui and
Ruofei Zhang and
Jianchang Mao},
title = {Dynamic ad layout revenue optimization for display advertising},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {9:1--9:9},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351365},
doi = {10.1145/2351356.2351365},
timestamp = {Tue, 02 Jan 2024 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/ChengMCZM12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/DalessandroPSP12,
author = {Brian Dalessandro and
Claudia Perlich and
Ori Stitelman and
Foster J. Provost},
title = {Causally motivated attribution for online advertising},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {7:1--7:9},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351363},
doi = {10.1145/2351356.2351363},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/DalessandroPSP12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/HillNB12,
author = {Shawndra Hill and
Aman Nalavade and
Adrian Benton},
title = {Social {TV:} real-time social media response to {TV} advertising},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {4:1--4:9},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351360},
doi = {10.1145/2351356.2351360},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/HillNB12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/TrofimovKT12,
author = {Ilya Trofimov and
Anna Kornetova and
Valery A. Topinskiy},
title = {Using boosted trees for click-through rate prediction for sponsored
search},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {2:1--2:6},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351358},
doi = {10.1145/2351356.2351358},
timestamp = {Tue, 02 Jan 2024 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/TrofimovKT12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/WangW00D12,
author = {Yilei Wang and
Bingzheng Wei and
Jun Yan and
Zheng Chen and
Qiao Du},
title = {Multi-objective optimization for sponsored search},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {3:1--3:9},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351359},
doi = {10.1145/2351356.2351359},
timestamp = {Tue, 02 Jan 2024 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/WangW00D12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/Yin0CZ12,
author = {Zibin Yin and
Ya Zhang and
Weiyuan Chen and
Richard Zong},
title = {Discovering patterns of advertisement propagation in Sina-Microblog},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {1:1--1:9},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351357},
doi = {10.1145/2351356.2351357},
timestamp = {Tue, 07 May 2024 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/adkdd/Yin0CZ12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/Zhao0L12,
author = {Qi Zhao and
Yi Zhang and
Lucian Vlad Lita},
title = {Have your cake and eat it too!: preserving privacy while achieving
high behavioral targeting performance},
booktitle = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
pages = {6:1--6:9},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356.2351362},
doi = {10.1145/2351356.2351362},
timestamp = {Tue, 02 Jan 2024 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/Zhao0L12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/adkdd/2012,
title = {Proceedings of the Sixth International Workshop on Data Mining for
Online Advertising and Internet Economy, AdKDD '12, Beijing, China,
August 12-16, 2012},
publisher = {{ACM}},
year = {2012},
url = {https://doi.org/10.1145/2351356},
doi = {10.1145/2351356},
isbn = {978-1-4503-1545-6},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/2012.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/AlaeiAKMMT09,
author = {Saeed Alaei and
Esteban Arcaute and
Samir Khuller and
Wenjing Ma and
Azarakhsh Malekian and
John A. Tomlin},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Online allocation of display advertisements subject to advanced sales
contracts},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {69--77},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592758},
doi = {10.1145/1592748.1592758},
timestamp = {Wed, 20 Dec 2023 14:01:43 +0100},
biburl = {https://dblp.org/rec/conf/kdd/AlaeiAKMMT09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/InterianDNOKZ09,
author = {Yannet Interian and
Sundar Dorai{-}Raj and
Igor Naverniouk and
P. J. Opalinski and
Kaustuv and
Dan Zigmond},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Ad quality on {TV:} predicting television audience retention},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {85--91},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592760},
doi = {10.1145/1592748.1592760},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/InterianDNOKZ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/JudaMR09,
author = {Adam Isaac Juda and
S. Muthukrishnan and
Ashish Rastogi},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Pricing guidance in ad sale negotiations: the PrintAds example},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {61--68},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592757},
doi = {10.1145/1592748.1592757},
timestamp = {Wed, 19 May 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/kdd/JudaMR09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/LiLYWBC09,
author = {Ting Li and
Ning Liu and
Jun Yan and
Gang Wang and
Fengshan Bai and
Zheng Chen},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {A Markov chain model for integrating behavioral targeting into contextual
advertising},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {1--9},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592750},
doi = {10.1145/1592748.1592750},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/LiLYWBC09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/MayKHPHM09,
author = {Michael May and
Christine K{\"{o}}rner and
Dirk Hecker and
Martial Pasquier and
Urs Hofmann and
Felix Mende},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Handling missing values in {GPS} surveys using survival analysis:
a {GPS} case study of outdoor advertising},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {78--84},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592759},
doi = {10.1145/1592748.1592759},
timestamp = {Sun, 02 Oct 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/kdd/MayKHPHM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/Provost09,
author = {Foster J. Provost},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Brand advertising, on-line audiences, and social media: invited talk},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592749},
doi = {10.1145/1592748.1592749},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/Provost09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/SarmentoTGO09,
author = {Lu{\'{\i}}s Sarmento and
Paulo Trezentos and
Jo{\~{a}}o Pedro Gon{\c{c}}alves and
Eug{\'{e}}nio C. Oliveira},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Inferring local synonyms for improving keyword suggestion in an on-line
advertisement system},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {37--45},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592754},
doi = {10.1145/1592748.1592754},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/SarmentoTGO09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/SchwaighoferCBGH09,
author = {Anton Schwaighofer and
Joaquin Qui{\~{n}}onero Candela and
Thomas Borchert and
Thore Graepel and
Ralf Herbrich},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Scalable clustering and keyword suggestion for online advertisements},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {27--36},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592753},
doi = {10.1145/1592748.1592753},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/SchwaighoferCBGH09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/ShaparenkoCI09,
author = {Benyah Shaparenko and
{\"{O}}zg{\"{u}}r {\c{C}}etin and
Rukmini Iyer},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Data-driven text features for sponsored search click prediction},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {46--54},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592755},
doi = {10.1145/1592748.1592755},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/ShaparenkoCI09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/WangYZCM09,
author = {Xin{-}Jing Wang and
Mo Yu and
Lei Zhang and
Rui Cai and
Wei{-}Ying Ma},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Argo: intelligent advertising by mining a user's interest from his
photo collections},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {18--26},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592752},
doi = {10.1145/1592748.1592752},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/WangYZCM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/WuYLYCC09,
author = {Xiaohui Wu and
Jun Yan and
Ning Liu and
Shuicheng Yan and
Ying Chen and
Zheng Chen},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Probabilistic latent semantic user segmentation for behavioral targeted
advertising},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {10--17},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592751},
doi = {10.1145/1592748.1592751},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/WuYLYCC09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/kdd/ZhuWYWYC09,
author = {Yunzhang Zhu and
Gang Wang and
Junli Yang and
Dakan Wang and
Jun Yan and
Zheng Chen},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Revenue optimization with relevance constraint in sponsored search},
booktitle = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
pages = {55--60},
publisher = {{ACM}},
year = {2009},
url = {https://doi.org/10.1145/1592748.1592756},
doi = {10.1145/1592748.1592756},
timestamp = {Tue, 06 Nov 2018 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/ZhuWYWYC09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/kdd/2009adkdd,
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
Audience Intelligence for Advertising, Paris, France, June 28, 2009},
publisher = {{ACM}},
year = {2009},
url = {https://dl.acm.org/doi/proceedings/10.1145/1592748},
doi = {10.1145/1592748},
isbn = {978-1-60558-671-7},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/kdd/2009adkdd.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/AuerbachGS08,
author = {Jason Auerbach and
Joel Galenson and
Mukund Sundararajan},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {An empirical analysis of return on investment maximization in sponsored
search auctions},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
pages = {1--9},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472.1517473},
doi = {10.1145/1517472.1517473},
timestamp = {Wed, 20 Dec 2023 14:41:47 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/AuerbachGS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/Bhat008,
author = {Suma Bhat and
Kenneth Church},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Variable selection for ad prediction},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
pages = {45--49},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472.1517478},
doi = {10.1145/1517472.1517478},
timestamp = {Tue, 02 Jan 2024 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/Bhat008.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/GhoseY08,
author = {Anindya Ghose and
Sha Yang},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Comparing performance metrics in organic search with sponsored search
advertising},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
pages = {18--26},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472.1517475},
doi = {10.1145/1517472.1517475},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/GhoseY08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/HuYL08,
author = {Derek Hao Hu and
Qiang Yang and
Ying Li},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {An algorithm for analyzing personalized online commercial intention},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
pages = {27--36},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472.1517476},
doi = {10.1145/1517472.1517476},
timestamp = {Mon, 29 Jul 2024 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/adkdd/HuYL08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/LambertP08,
author = {Diane Lambert and
Daryl Pregibon},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Online effects of offline ads},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
pages = {10--17},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472.1517474},
doi = {10.1145/1517472.1517474},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/LambertP08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/Staddon08,
author = {Jessica Staddon},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Sponsored ad-based similarity: an approach to mining collective advertiser
intelligence},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
pages = {50--56},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472.1517479},
doi = {10.1145/1517472.1517479},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/Staddon08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/YihM08,
author = {Wen{-}tau Yih and
Christopher Meek},
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Consistent phrase relevance measures},
booktitle = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
pages = {37--44},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472.1517477},
doi = {10.1145/1517472.1517477},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/YihM08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/adkdd/2008,
editor = {Ying Li and
Arun C. Surendran and
Dou Shen},
title = {Proceedings of the 2nd International Workshop on Data Mining and Audience
Intelligence for Advertising, {ADKDD} '08, Las Vegas, Nevada, USA,
August 24, 2008},
publisher = {{ACM}},
year = {2008},
url = {https://doi.org/10.1145/1517472},
doi = {10.1145/1517472},
isbn = {978-1-60558-277-1},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/2008.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/0001CP07,
author = {Vanessa Murdock and
Massimiliano Ciaramita and
Vassilis Plachouras},
editor = {Ying Li},
title = {A noisy-channel approach to contextual advertising},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {21--27},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348603},
doi = {10.1145/1348599.1348603},
timestamp = {Wed, 20 Dec 2023 14:36:48 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/0001CP07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/HubermanW07,
author = {Bernardo A. Huberman and
Fang Wu},
editor = {Ying Li},
title = {The economics of attention: maximizing user value in information-rich
environments},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {16--20},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348602},
doi = {10.1145/1348599.1348602},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/HubermanW07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/JinLMT07,
author = {Xin Jin and
Ying Li and
Teresa Mah and
Jie Tong},
editor = {Ying Li},
title = {Sensitive webpage classification for content advertising},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {28--33},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348604},
doi = {10.1145/1348599.1348604},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/JinLMT07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/LambertP07,
author = {Diane Lambert and
Daryl Pregibon},
editor = {Ying Li},
title = {More bang for their bucks: assessing new features for online advertisers},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {7--15},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348601},
doi = {10.1145/1348599.1348601},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/LambertP07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/LiZHZ007,
author = {Hua Li and
Duo Zhang and
Jian Hu and
Hua{-}Jun Zeng and
Zheng Chen},
editor = {Ying Li},
title = {Finding keyword from online broadcasting content for targeted advertising},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {55--62},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348608},
doi = {10.1145/1348599.1348608},
timestamp = {Sun, 21 Jul 2024 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/adkdd/LiZHZ007.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/MahdianT07,
author = {Mohammad Mahdian and
Kerem Tomak},
editor = {Ying Li},
title = {Pay-per-action model for online advertising},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {1--6},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348600},
doi = {10.1145/1348599.1348600},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/MahdianT07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/QiuLB0K07,
author = {Guang Qiu and
Kangmiao Liu and
Jiajun Bu and
Chun Chen and
Zhiming Kang},
editor = {Ying Li},
title = {Extracting opinion topics for Chinese opinions using dependence grammar},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {40--45},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348606},
doi = {10.1145/1348599.1348606},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/QiuLB0K07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/Raaijmakers07,
author = {Stephan Raaijmakers},
editor = {Ying Li},
title = {Sentiment classification with interpolated information diffusion kernels},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {34--39},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348605},
doi = {10.1145/1348599.1348605},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/Raaijmakers07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/StewartCPN07,
author = {Avar{\'{e}} Stewart and
Ling Chen and
Raluca Paiu and
Wolfgang Nejdl},
editor = {Ying Li},
title = {Discovering information diffusion paths from blogosphere for online
advertising},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {46--54},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348607},
doi = {10.1145/1348599.1348607},
timestamp = {Thu, 08 Aug 2024 01:00:00 +0200},
biburl = {https://dblp.org/rec/conf/adkdd/StewartCPN07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@inproceedings{DBLP:conf/adkdd/SueirasMI07,
author = {Jorge Sueiras and
Fausto Morales and
Juan{-}Carlos Ibanez},
editor = {Ying Li},
title = {From {TV} to online advertising: recent experience from the Spanish
media},
booktitle = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
pages = {63--70},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599.1348609},
doi = {10.1145/1348599.1348609},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/SueirasMI07.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@proceedings{DBLP:conf/adkdd/2007,
editor = {Ying Li},
title = {Proceedings of the 1st international workshop on Data mining and audience
intelligence for advertising, {ADKDD} '07, San Jose, California, USA,
August 12, 2007},
publisher = {{ACM}},
year = {2007},
url = {https://doi.org/10.1145/1348599},
doi = {10.1145/1348599},
isbn = {978-1-59593-833-6},
timestamp = {Wed, 20 Dec 2023 00:00:00 +0100},
biburl = {https://dblp.org/rec/conf/adkdd/2007.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
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