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@article{DBLP:journals/mktsci/AilawadiCMS20,
  author       = {Kusum L. Ailawadi and
                  Tat Y. Chan and
                  Puneet Manchanda and
                  K. Sudhir},
  title        = {Introduction to the Special Issue on Marketing Science and Health},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {459--464},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1230},
  doi          = {10.1287/MKSC.2020.1230},
  timestamp    = {Fri, 12 Nov 2021 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/AilawadiCMS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AkcaR20,
  author       = {Selin Akca and
                  Anita Rao},
  title        = {Value of Aggregators},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {893--922},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1236},
  doi          = {10.1287/MKSC.2020.1236},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/AkcaR20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ArifogluDI20,
  author       = {Kenan Arifoglu and
                  Sarang Deo and
                  Seyed M. R. Iravani},
  title        = {Markdowns in Seasonal Conspicuous Goods},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {1016--1029},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1223},
  doi          = {10.1287/MKSC.2020.1223},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ArifogluDI20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BelleflammeLV20,
  author       = {Paul Belleflamme and
                  Wing Man Wynne Lam and
                  Wouter Vergote},
  title        = {Competitive Imperfect Price Discrimination and Market Power},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {996--1015},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1234},
  doi          = {10.1287/MKSC.2020.1234},
  timestamp    = {Sun, 02 Oct 2022 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/BelleflammeLV20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BermanK20,
  author       = {Ron Berman and
                  Zsolt Katona},
  title        = {Curation Algorithms and Filter Bubbles in Social Networks},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {296--316},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1208},
  doi          = {10.1287/MKSC.2019.1208},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/BermanK20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BlasegSS20,
  author       = {Daniel Blaseg and
                  Christian Schulze and
                  Bernd Skiera},
  title        = {Consumer Protection on Kickstarter},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {211--233},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1203},
  doi          = {10.1287/MKSC.2019.1203},
  timestamp    = {Thu, 28 Sep 2023 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/BlasegSS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BonfrerCRC20,
  author       = {Andr{\'{e}} Bonfrer and
                  Pradeep K. Chintagunta and
                  John H. Roberts and
                  David Corkindale},
  title        = {Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes:
                  Evidence from Australia},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {234--252},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1164},
  doi          = {10.1287/MKSC.2019.1164},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/BonfrerCRC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergDS20,
  author       = {Bart J. Bronnenberg and
                  Jean{-}Pierre Dub{\'{e}} and
                  Robert Evan Sanders},
  title        = {Consumer Misinformation and the Brand Premium: {A} Private Label Blind
                  Taste Test},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {382--406},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1189},
  doi          = {10.1287/MKSC.2019.1189},
  timestamp    = {Wed, 14 Aug 2024 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/BronnenbergDS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenA20,
  author       = {Joachim B{\"{u}}schken and
                  Greg M. Allenby},
  title        = {Improving Text Analysis Using Sentence Conjunctions and Punctuation},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {727--742},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1214},
  doi          = {10.1287/MKSC.2019.1214},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/BuschkenA20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CadarioC20,
  author       = {Romain Cadario and
                  Pierre Chandon},
  title        = {Which Healthy Eating Nudges Work Best? {A} Meta-Analysis of Field
                  Experiments},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {465--486},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2018.1128},
  doi          = {10.1287/MKSC.2018.1128},
  timestamp    = {Sun, 02 Oct 2022 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/CadarioC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CalzadaG20,
  author       = {Joan Calzada and
                  Ricard Gil},
  title        = {What Do News Aggregators Do? Evidence from Google News in Spain and
                  Germany},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {134--167},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1150},
  doi          = {10.1287/MKSC.2019.1150},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/CalzadaG20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingO20,
  author       = {Andrew T. Ching and
                  Matthew Osborne},
  title        = {Identification and Estimation of Forward-Looking Behavior: The Case
                  of Consumer Stockpiling},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {707--726},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1193},
  doi          = {10.1287/MKSC.2019.1193},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ChingO20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DaiS20,
  author       = {Tinglong Dai and
                  Shubhranshu Singh},
  title        = {Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {540--563},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1201},
  doi          = {10.1287/MKSC.2019.1201},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/DaiS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DotsonBA20,
  author       = {Marc R. Dotson and
                  Joachim B{\"{u}}schken and
                  Greg M. Allenby},
  title        = {Explaining Preference Heterogeneity with Mixed Membership Modeling},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {407--426},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1185},
  doi          = {10.1287/MKSC.2019.1185},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/DotsonBA20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbJS20,
  author       = {Avi Goldfarb and
                  Ginger Zhe Jin and
                  K. Sudhir},
  title        = {Introduction to the Special Issue on Consumer Protection},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {1--4},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1205},
  doi          = {10.1287/MKSC.2019.1205},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/GoldfarbJS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoswamiU20,
  author       = {Indranil Goswami and
                  Oleg Urminsky},
  title        = {No Substitute for the Real Thing: The Importance of In-Context Field
                  Experiments in Fundraising},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1052--1070},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1252},
  doi          = {10.1287/MKSC.2020.1252},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/GoswamiU20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GulerMS20,
  author       = {Ali Umut Guler and
                  Kanishka Misra and
                  Vishal Singh},
  title        = {Heterogeneous Price Effects of Consolidation: Evidence from the Car
                  Rental Industry},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {52--70},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2018.1103},
  doi          = {10.1287/MKSC.2018.1103},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/GulerMS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo20,
  author       = {Liang Guo},
  title        = {Upstream Exploitation and Strategic Disclosure},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {923--938},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1216},
  doi          = {10.1287/MKSC.2019.1216},
  timestamp    = {Wed, 17 Aug 2022 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Guo20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoSM20,
  author       = {Tong Guo and
                  Srinivasaraghavan Sriram and
                  Puneet Manchanda},
  title        = {"Let the Sunshine In": The Impact of Industry Payment Disclosure on
                  Physician Prescription Behavior},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {516--539},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1181},
  doi          = {10.1287/MKSC.2019.1181},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/GuoSM20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HershfieldSB20,
  author       = {Hal E. Hershfield and
                  Stephen Shu and
                  Shlomo Benartzi},
  title        = {Temporal Reframing and Participation in a Savings Program: {A} Field
                  Experiment},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1039--1051},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1177},
  doi          = {10.1287/MKSC.2019.1177},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/HershfieldSB20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangAHB20,
  author       = {Shan Huang and
                  Sinan Aral and
                  Yu (Jeffrey) Hu and
                  Erik Brynjolfsson},
  title        = {Social Advertising Effectiveness Across Products: {A} Large-Scale
                  Field Experiment},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1142--1165},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1240},
  doi          = {10.1287/MKSC.2020.1240},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/HuangAHB20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangZ20,
  author       = {Xiao Huang and
                  Dan Zhang},
  title        = {Service Product Design and Consumer Refund Policies},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {366--381},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1204},
  doi          = {10.1287/MKSC.2019.1204},
  timestamp    = {Fri, 09 Aug 2024 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/HuangZ20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiKKSP20,
  author       = {Sam Hui and
                  Parthasarathy Krishnamurthy and
                  Shiv Kumar and
                  Hareesha B. Siddegowda and
                  Prachi Patel},
  title        = {Understanding the Effectiveness of Peer Educator Outreach on Reducing
                  Sexually Transmitted Infections: The Role of Prevention vs. Early
                  Detection},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {500--515},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1168},
  doi          = {10.1287/MKSC.2019.1168},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/HuiKKSP20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HunoldKL20,
  author       = {Matthias Hunold and
                  Reinhold Kesler and
                  Ulrich Laitenberger},
  title        = {Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {92--116},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1167},
  doi          = {10.1287/MKSC.2019.1167},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/HunoldKL20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoSCT20,
  author       = {Wooyong Jo and
                  Sarang Sunder and
                  Jeonghye Choi and
                  Minakshi Trivedi},
  title        = {Protecting Consumers from Themselves: Assessing Consequences of Usage
                  Restriction Laws on Online Game Usage and Spending},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {117--133},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1174},
  doi          = {10.1287/MKSC.2019.1174},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/JoSCT20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JohnsonSD20,
  author       = {Garrett A. Johnson and
                  Scott K. Shriver and
                  Shaoyin Du},
  title        = {Consumer Privacy Choice in Online Advertising: Who Opts Out and at
                  What Cost to Industry?},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {33--51},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1198},
  doi          = {10.1287/MKSC.2019.1198},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/JohnsonSD20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimK20,
  author       = {Tongil Kim and
                  Diwas Singh KC},
  title        = {The Impact of Hospital Advertising on Patient Demand and Health Outcomes},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {612--635},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1153},
  doi          = {10.1287/MKSC.2019.1153},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/KimK20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimKTO20,
  author       = {Chul Kim and
                  P. K. Kannan and
                  Michael Trusov and
                  Andrea Ordanini},
  title        = {Modeling Dynamics in Crowdfunding},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {339--365},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1209},
  doi          = {10.1287/MKSC.2019.1209},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/KimKTO20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KosyakovaOMN20,
  author       = {Tetyana Kosyakova and
                  Thomas Otter and
                  Sanjog Misra and
                  Christian Neuerburg},
  title        = {Exact {MCMC} for Choices from Menus - Measuring Substitution and Complementarity
                  Among Menu Items},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {427--447},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1191},
  doi          = {10.1287/MKSC.2019.1191},
  timestamp    = {Mon, 28 Aug 2023 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/KosyakovaOMN20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KotschedoffP20,
  author       = {Marco J. W. Kotschedoff and
                  Max J. Pachali},
  title        = {Higher Minimum Quality Standards and Redistributive Effects on Consumer
                  Welfare},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {253--280},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1172},
  doi          = {10.1287/MKSC.2019.1172},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/KotschedoffP20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LemmensG20,
  author       = {Aur{\'{e}}lie Lemmens and
                  Sunil Gupta},
  title        = {Managing Churn to Maximize Profits},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {956--973},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1229},
  doi          = {10.1287/MKSC.2020.1229},
  timestamp    = {Thu, 14 Oct 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/LemmensG20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLC20,
  author       = {Jia Li and
                  Noah Lim and
                  Hua Chen},
  title        = {Examining Salesperson Effort Allocation in Teams: {A} Randomized Field
                  Experiment},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1122--1141},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1163},
  doi          = {10.1287/MKSC.2019.1163},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/LiLC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Lin20,
  author       = {Song Lin},
  title        = {Two-Sided Price Discrimination by Media Platforms},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {317--338},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1211},
  doi          = {10.1287/MKSC.2019.1211},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Lin20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuDM20,
  author       = {Liu Liu and
                  Daria Dzyabura and
                  Natalie Mizik},
  title        = {Visual Listening In: Extracting Brand Image Portrayed on Social Media},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {669--686},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1226},
  doi          = {10.1287/MKSC.2020.1226},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/LiuDM20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuMMR20,
  author       = {Yan Lu and
                  Debanjan Mitra and
                  David Musto and
                  Sugata Ray},
  title        = {Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding
                  in Financial Markets},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {71--91},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1165},
  doi          = {10.1287/MKSC.2019.1165},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/LuMMR20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MislavskyDS20,
  author       = {Robert Mislavsky and
                  Berkeley J. Dietvorst and
                  Uri Simonsohn},
  title        = {Critical Condition: People Don't Dislike a Corporate Experiment More
                  Than They Dislike Its Worst Condition},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1092--1104},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1166},
  doi          = {10.1287/MKSC.2019.1166},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/MislavskyDS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MohanBJ20,
  author       = {Bhavya Mohan and
                  Ryan W. Buell and
                  Leslie K. John},
  title        = {Lifting the Veil: The Benefits of Cost Transparency},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1105--1121},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1200},
  doi          = {10.1287/MKSC.2019.1200},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/MohanBJ20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MunzJA20,
  author       = {Kurt P. Munz and
                  Minah H. Jung and
                  Adam L. Alter},
  title        = {Name Similarity Encourages Generosity: {A} Field Experiment in Email
                  Personalization},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1071--1091},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1220},
  doi          = {10.1287/MKSC.2019.1220},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/MunzJA20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NelsonSS20,
  author       = {Leif D. Nelson and
                  Duncan Simester and
                  K. Sudhir},
  title        = {Introduction to the Special Issue on Marketing Science and Field Experiments},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1033--1038},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1266},
  doi          = {10.1287/MKSC.2020.1266},
  timestamp    = {Thu, 12 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/NelsonSS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NistorS20,
  author       = {Cristina Nistor and
                  Matthew Selove},
  title        = {Pricing and Quality Provision in a Supply Relationship: {A} Model
                  of Efficient Relational Contracts},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {939--955},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1237},
  doi          = {10.1287/MKSC.2020.1237},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/NistorS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QiuR20,
  author       = {Ye Qiu and
                  Ram C. Rao},
  title        = {Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {743--762},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1202},
  doi          = {10.1287/MKSC.2019.1202},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/QiuR20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rao20,
  author       = {Anita Rao},
  title        = {Strategic Research and Development Investment Decisions in the Pharmaceutical
                  Industry},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {564--586},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1224},
  doi          = {10.1287/MKSC.2020.1224},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Rao20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Raval20,
  author       = {Devesh Raval},
  title        = {Whose Voice Do We Hear in the Marketplace? Evidence from Consumer
                  Complaining Behavior},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {168--187},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2018.1140},
  doi          = {10.1287/MKSC.2018.1140},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Raval20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Roberts20,
  author       = {John H. Roberts},
  title        = {Practice Prize Report: The 2018 {ISMS} Gary Lilien Practice Prize
                  Competition},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {448--451},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1210},
  doi          = {10.1287/MKSC.2019.1210},
  timestamp    = {Tue, 21 Mar 2023 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/Roberts20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SahniN20,
  author       = {Navdeep S. Sahni and
                  Harikesh S. Nair},
  title        = {Sponsorship Disclosure and Consumer Deception: Experimental Evidence
                  from Native Advertising in Mobile Search},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {5--32},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2018.1125},
  doi          = {10.1287/MKSC.2018.1125},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/SahniN20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SantanaDM20,
  author       = {Shelle Santana and
                  Steven K. Dallas and
                  Vicki G. Morwitz},
  title        = {Consumer Reactions to Drip Pricing},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {1},
  pages        = {188--210},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1207},
  doi          = {10.1287/MKSC.2019.1207},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/SantanaDM20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shapiro20,
  author       = {Bradley T. Shapiro},
  title        = {Advertising in Health Insurance Markets},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {587--611},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2018.1086},
  doi          = {10.1287/MKSC.2018.1086},
  timestamp    = {Mon, 15 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Shapiro20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StourmIB20,
  author       = {Ludovic Stourm and
                  Raghuram Iyengar and
                  Eric T. Bradlow},
  title        = {A Flexible Demand Model for Complements Using Household Production
                  Theory},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {763--787},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1218},
  doi          = {10.1287/MKSC.2019.1218},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/StourmIB20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Thomas20,
  author       = {Michael Thomas},
  title        = {Spillovers from Mass Advertising: An Identification Strategy},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {807--826},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1217},
  doi          = {10.1287/MKSC.2019.1217},
  timestamp    = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/Thomas20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TianF20,
  author       = {Longxiu Tian and
                  Fred M. Feinberg},
  title        = {Optimizing Price Menus for Duration Discounts: {A} Subscription Selectivity
                  Field Experiment},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1181--1198},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1265},
  doi          = {10.1287/MKSC.2020.1265},
  timestamp    = {Sat, 14 Nov 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/TianF20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UetakeY20,
  author       = {Kosuke Uetake and
                  Nathan Yang},
  title        = {Inspiration from the "Biggest Loser": Social Interactions in a Weight
                  Loss Program},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {487--499},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2018.1116},
  doi          = {10.1287/MKSC.2018.1116},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/UetakeY20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UrsuWC20,
  author       = {Raluca M. Ursu and
                  Qingliang Wang and
                  Pradeep K. Chintagunta},
  title        = {Search Duration},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {849--871},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1225},
  doi          = {10.1287/MKSC.2020.1225},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/UrsuWC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WoltersSG20,
  author       = {Heike M. Wolters and
                  Christian Schulze and
                  Karen Gedenk},
  title        = {Referral Reward Size and New Customer Profitability},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {6},
  pages        = {1166--1180},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1242},
  doi          = {10.1287/MKSC.2020.1242},
  timestamp    = {Thu, 28 Sep 2023 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/WoltersSG20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuC20,
  author       = {Chunhua Wu and
                  Koray Cosguner},
  title        = {Profiting from the Decoy Effect: {A} Case Study of an Online Diamond
                  Retailer},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {974--995},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1231},
  doi          = {10.1287/MKSC.2020.1231},
  timestamp    = {Mon, 26 Oct 2020 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/journals/mktsci/WuC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuG20,
  author       = {Yue Wu and
                  Tansev Geylani},
  title        = {Regulating Deceptive Advertising: False Claims and Skeptical Consumers},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {788--806},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1221},
  doi          = {10.1287/MKSC.2020.1221},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/WuG20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoon20,
  author       = {Tae Jung Yoon},
  title        = {Quality Information Disclosure and Patient Reallocation in the Healthcare
                  Industry: Evidence from Cardiac Surgery Report Cards},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {3},
  pages        = {636--662},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2018.1146},
  doi          = {10.1287/MKSC.2018.1146},
  timestamp    = {Tue, 16 Jun 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/Yoon20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangC20,
  author       = {Lingling Zhang and
                  Doug J. Chung},
  title        = {Price Bargaining and Competition in Online Platforms: An Empirical
                  Analysis of the Daily Deal Market},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {687--706},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1213},
  doi          = {10.1287/MKSC.2019.1213},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ZhangC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangC20a,
  author       = {Lingling Zhang and
                  Doug J. Chung},
  title        = {The Air War vs. the Ground Game: An Analysis of Multichannel Marketing
                  in {U.S.} Presidential Elections},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {5},
  pages        = {872--892},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2020.1241},
  doi          = {10.1287/MKSC.2020.1241},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ZhangC20a.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangWC20,
  author       = {Qiang Zhang and
                  Wenbo Wang and
                  Yuxin Chen},
  title        = {Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured
                  Data: The Case of Movie Appreciation and Live Comments},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {2},
  pages        = {285--295},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1215},
  doi          = {10.1287/MKSC.2019.1215},
  timestamp    = {Thu, 14 May 2020 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ZhangWC20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhongS20,
  author       = {Ning Zhong and
                  David A. Schweidel},
  title        = {Capturing Changes in Social Media Content: {A} Multiple Latent Changepoint
                  Topic Model},
  journal      = {Mark. Sci.},
  volume       = {39},
  number       = {4},
  pages        = {827--846},
  year         = {2020},
  url          = {https://doi.org/10.1287/mksc.2019.1212},
  doi          = {10.1287/MKSC.2019.1212},
  timestamp    = {Thu, 16 Sep 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/journals/mktsci/ZhongS20.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}