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@article{DBLP:journals/mktsci/AhnDM16,
author = {Dae{-}Yong Ahn and
Jason A. Duan and
Carl F. Mela},
title = {Managing User-Generated Content: {A} Dynamic Rational Expectations
Equilibrium Approach},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {284--303},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0937},
doi = {10.1287/MKSC.2015.0937},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AhnDM16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossJS16,
author = {Wilfred Amaldoss and
Kinshuk Jerath and
Amin Sayedi},
title = {Keyword Management Costs and "Broad Match" in Sponsored Search Advertising},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {259--274},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0919},
doi = {10.1287/MKSC.2015.0919},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossJS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AndrewsLFG16,
author = {Michelle Andrews and
Xueming Luo and
Zheng Fang and
Anindya Ghose},
title = {Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {218--233},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0905},
doi = {10.1287/MKSC.2015.0905},
timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AndrewsLFG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BarajasAHF16,
author = {Joel Barajas and
Ram Akella and
Marius Holtan and
Aaron Flores},
title = {Experimental Designs and Estimation for Online Display Advertising
Attribution in Marketplaces},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {465--483},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0982},
doi = {10.1287/MKSC.2016.0982},
timestamp = {Thu, 22 Sep 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BarajasAHF16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrancoSV16,
author = {Fernando Branco and
Monic Sun and
J. Miguel Villas{-}Boas},
title = {Too Much Information? Information Provision and Search Costs},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {605--618},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0959},
doi = {10.1287/MKSC.2015.0959},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BrancoSV16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunD16,
author = {Michael Braun and
Paul Damien},
title = {Scalable Rejection Sampling for Bayesian Hierarchical Models},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {427--444},
year = {2016},
url = {https://doi.org/10.1287/mksc.2014.0901},
doi = {10.1287/MKSC.2014.0901},
timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BraunD16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergKM16,
author = {Bart J. Bronnenberg and
Jun B. Kim and
Carl F. Mela},
title = {Zooming In on Choice: How Do Consumers Search for Cameras Online?},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {693--712},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0977},
doi = {10.1287/MKSC.2016.0977},
timestamp = {Wed, 07 Dec 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/BronnenbergKM16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenA16,
author = {Joachim B{\"{u}}schken and
Greg M. Allenby},
title = {Sentence-Based Text Analysis for Customer Reviews},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {953--975},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0993},
doi = {10.1287/MKSC.2016.0993},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BuschkenA16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaiR16,
author = {C. Jeffrey Cai and
Jagmohan S. Raju},
title = {Keeping Your Enemies Closer: When Market Entry as an Alliance with
Your Competitor Makes Sense},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {743--755},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0988},
doi = {10.1287/MKSC.2016.0988},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CaiR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingCHL16,
author = {Andrew T. Ching and
Robert Clark and
Ignatius Horstmann and
Hyunwoo Lim},
title = {The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {158--181},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0925},
doi = {10.1287/MKSC.2015.0925},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChingCHL16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaHH16,
author = {Pradeep Chintagunta and
Dominique M. Hanssens and
John R. Hauser},
title = {Editorial - Marketing Science and Big Data},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {341--342},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0996},
doi = {10.1287/MKSC.2016.0996},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChintaguntaHH16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChuM16,
author = {Junhong Chu and
Puneet Manchanda},
title = {Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer
Platforms},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {870--893},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0976},
doi = {10.1287/MKSC.2016.0976},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChuM16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CulottaC16,
author = {Aron Culotta and
Jennifer Cutler},
title = {Mining Brand Perceptions from Twitter Social Networks},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {343--362},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0968},
doi = {10.1287/MKSC.2015.0968},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CulottaC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiPZ16,
author = {Preyas S. Desai and
Devavrat Purohit and
Bo Zhou},
title = {The Strategic Role of Exchange Promotions},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {93--112},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0955},
doi = {10.1287/MKSC.2015.0955},
timestamp = {Sun, 02 Oct 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DesaiPZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DongC16,
author = {Xiaojing Dong and
Pradeep K. Chintagunta},
title = {Satisfaction Spillovers Across Categories},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {275--283},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0941},
doi = {10.1287/MKSC.2015.0941},
timestamp = {Mon, 05 Feb 2024 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/DongC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EstevesR16,
author = {Rosa{-}Branca Esteves and
Joana Resende},
title = {Competitive Targeted Advertising with Price Discrimination},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {576--587},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0967},
doi = {10.1287/MKSC.2015.0967},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/EstevesR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FeinbergSY16,
author = {Fred M. Feinberg and
Linda Court Salisbury and
Yuanping Ying},
title = {When Random Assignment Is Not Enough: Accounting for Item Selectivity
in Experimental Research},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {976--994},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0991},
doi = {10.1287/MKSC.2016.0991},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FeinbergSY16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FoubertG16,
author = {Bram Foubert and
Els Gijsbrechts},
title = {Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial
Promotions for High-Tech Service Adoption},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {810--826},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0973},
doi = {10.1287/MKSC.2015.0973},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FoubertG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FranceG16,
author = {Stephen L. France and
Sanjoy Ghose},
title = {An Analysis and Visualization Methodology for Identifying and Testing
Market Structure},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {182--197},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0958},
doi = {10.1287/MKSC.2015.0958},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FranceG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HardtVA16,
author = {Nino Hardt and
Alex Varbanov and
Greg M. Allenby},
title = {Monetizing Ratings Data for Product Research},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {713--726},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0980},
doi = {10.1287/MKSC.2016.0980},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HardtVA16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HowellLA16,
author = {John R. Howell and
Sanghak Lee and
Greg M. Allenby},
title = {Price Promotions in Choice Models},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {319--334},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0948},
doi = {10.1287/MKSC.2015.0948},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HowellLA16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangL16,
author = {Dongling Huang and
Lan Luo},
title = {Consumer Preference Elicitation of Complex Products Using Fuzzy Support
Vector Machine Active Learning},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {445--464},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0946},
doi = {10.1287/MKSC.2015.0946},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuangL16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IsraeliAC16,
author = {Ayelet Israeli and
Eric T. Anderson and
Anne T. Coughlan},
title = {Minimum Advertised Pricing: Patterns of Violation in Competitive Retail
Markets},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {539--564},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0933},
doi = {10.1287/MKSC.2015.0933},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IsraeliAC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyerS16,
author = {Ganesh Iyer and
David A. Soberman},
title = {Social Responsibility and Product Innovation},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {727--742},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0975},
doi = {10.1287/MKSC.2015.0975},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyerS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsDF16,
author = {Bruno J. D. Jacobs and
Bas Donkers and
Dennis Fok},
title = {Model-Based Purchase Predictions for Large Assortments},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {389--404},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0985},
doi = {10.1287/MKSC.2016.0985},
timestamp = {Mon, 03 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/JacobsDF16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathSZ16,
author = {Kinshuk Jerath and
S. Sajeesh and
Z. John Zhang},
title = {A Model of Unorganized and Organized Retailing in Emerging Economies},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {756--778},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0962},
doi = {10.1287/MKSC.2015.0962},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JerathSZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangTXZ16,
author = {Baojun Jiang and
Lin Tian and
Yifan Xu and
Fuqiang Zhang},
title = {To Share or Not to Share: Demand Forecast Sharing in a Distribution
Channel},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {800--809},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0981},
doi = {10.1287/MKSC.2016.0981},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JiangTXZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jing16,
author = {Bing Jing},
title = {Lowering Customer Evaluation Costs, Product Differentiation, and Price
Competition},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {113--127},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0918},
doi = {10.1287/MKSC.2015.0918},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jing16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoshiRZ16,
author = {Yogesh V. Joshi and
David J. Reibstein and
Z. John Zhang},
title = {Turf Wars: Product Line Strategies in Competitive Markets},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {128--141},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0945},
doi = {10.1287/MKSC.2015.0945},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/JoshiRZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KappeS16,
author = {Eelco Kappe and
Stefan Stremersch},
title = {Drug Detailing and Doctors' Prescription Decisions: The Role of Information
Content in the Face of Competitive Entry},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {915--933},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0971},
doi = {10.1287/MKSC.2015.0971},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KappeS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KhanMS16,
author = {Romana Khan and
Kanishka Misra and
Vishal Singh},
title = {Will a Fat Tax Work?},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {10--26},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0917},
doi = {10.1287/MKSC.2015.0917},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KhanMS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiKVP16,
author = {Hongshuang (Alice) Li and
P. K. Kannan and
Siva Viswanathan and
Abhishek Pani},
title = {Attribution Strategies and Return on Keyword Investment in Paid Search
Advertising},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {831--848},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0987},
doi = {10.1287/MKSC.2016.0987},
timestamp = {Sun, 02 Oct 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiKVP16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuSS16,
author = {Xiao Liu and
Param Vir Singh and
Kannan Srinivasan},
title = {A Structured Analysis of Unstructured Big Data by Leveraging Cloud
Computing},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {363--388},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0972},
doi = {10.1287/MKSC.2015.0972},
timestamp = {Mon, 28 Aug 2023 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuSS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LovettS16,
author = {Mitchell J. Lovett and
Richard Staelin},
title = {The Role of Paid, Earned, and Owned Media in Building Entertainment
Brands: Reminding, Informing, and Enhancing Enjoyment},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {142--157},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0961},
doi = {10.1287/MKSC.2015.0961},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LovettS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuXD16,
author = {Shasha Lu and
Li Xiao and
Min Ding},
title = {A Video-Based Automated Recommender {(VAR)} System for Garments},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {484--510},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0984},
doi = {10.1287/MKSC.2016.0984},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuXD16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MantinR16,
author = {Benny Mantin and
Eran Rubin},
title = {Fare Prediction Websites and Transaction Prices: Empirical Evidence
from the Airline Industry},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {640--655},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0965},
doi = {10.1287/MKSC.2015.0965},
timestamp = {Fri, 09 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MantinR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McShaneCAS16,
author = {Blakeley B. McShane and
Chaoqun Chen and
Eric T. Anderson and
Duncan Simester},
title = {Decision Stages and Asymmetries in Regular Retail Price Pass-Through},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {619--639},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0947},
doi = {10.1287/MKSC.2015.0947},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/McShaneCAS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MontagutiNV16,
author = {Elisa Montaguti and
Scott A. Neslin and
Sara Valentini},
title = {Can Marketing Campaigns Induce Multichannel Buying and More Profitable
Customers? {A} Field Experiment},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {201--217},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0923},
doi = {10.1287/MKSC.2015.0923},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MontagutiNV16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OrhunVC16,
author = {A. Yesim Orhun and
Sriram Venkataraman and
Pradeep K. Chintagunta},
title = {Impact of Competition on Product Decisions: Movie Choices of Exhibitors},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {73--92},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0909},
doi = {10.1287/MKSC.2015.0909},
timestamp = {Mon, 03 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/OrhunVC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OzturkVC16,
author = {O. Cem Ozturk and
Sriram Venkataraman and
Pradeep K. Chintagunta},
title = {Price Reactions to Rivals' Local Channel Exits},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {588--604},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0952},
doi = {10.1287/MKSC.2015.0952},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/OzturkVC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkP16,
author = {Chang Hee Park and
Young{-}Hoon Park},
title = {Investigating Purchase Conversion by Uncovering Online Visit Patterns},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {894--914},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0990},
doi = {10.1287/MKSC.2016.0990},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkP16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PlatzerR16,
author = {Michael Platzer and
Thomas Reutterer},
title = {Ticking Away the Moments: Timing Regularity Helps to Better Predict
Customer Activity},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {779--799},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0963},
doi = {10.1287/MKSC.2015.0963},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PlatzerR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoYU16,
author = {Vithala R. Rao and
Yu Yu and
Nita Umashankar},
title = {Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger
Innovation},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {934--952},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0978},
doi = {10.1287/MKSC.2016.0978},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RaoYU16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RingelS16,
author = {Daniel M. Ringel and
Bernd Skiera},
title = {Visualizing Asymmetric Competition Among More Than 1, 000 Products
Using Big Search Data},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {511--534},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0950},
doi = {10.1287/MKSC.2015.0950},
timestamp = {Tue, 01 Jun 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RingelS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RubelP16,
author = {Olivier Rubel and
Ashutosh Prasad},
title = {Dynamic Incentives in Sales Force Compensation},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {676--689},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0953},
doi = {10.1287/MKSC.2015.0953},
timestamp = {Sun, 02 Oct 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RubelP16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SabooCG16,
author = {Alok R. Saboo and
Anindita Chakravarty and
Rajdeep Grewal},
title = {Organizational Debut on the Public Stage: Marketing Myopia and Initial
Public Offerings},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {656--675},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0970},
doi = {10.1287/MKSC.2015.0970},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SabooCG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sinitsyn16,
author = {Maxim Sinitsyn},
title = {Managing Price Promotions Within a Product Line},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {304--318},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0938},
doi = {10.1287/MKSC.2015.0938},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sinitsyn16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir16,
author = {K. Sudhir},
title = {Editorial - The Exploration-Exploitation Tradeoff and Efficiency in
Knowledge Production},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {1--9},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0974},
doi = {10.1287/MKSC.2015.0974},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SudhirRC16,
author = {K. Sudhir and
Subroto Roy and
Mathew Cherian},
title = {Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising
Content},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {849--869},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0989},
doi = {10.1287/MKSC.2016.0989},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SudhirRC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TrusovMJ16,
author = {Michael Trusov and
Liye Ma and
Zainab Jamal},
title = {Crumbs of the Cookie: User Profiling in Customer-Base Analysis and
Behavioral Targeting},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {405--426},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0956},
doi = {10.1287/MKSC.2015.0956},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TrusovMJ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wang0S16,
author = {Yanwen Wang and
Michael Lewis and
Vishal Singh},
title = {The Unintended Consequences of Countermarketing Strategies: How Particular
Antismoking Measures May Shift Consumers to More Dangerous Cigarettes},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {55--72},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0910},
doi = {10.1287/MKSC.2015.0910},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Wang0S16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangLCS16,
author = {Yanwen Wang and
Michael Lewis and
Cynthia Cryder and
Jim Sprigg},
title = {Enduring Effects of Goal Achievement and Failure Within Customer Loyalty
Programs: {A} Large-Scale Field Experiment},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {565--575},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0966},
doi = {10.1287/MKSC.2015.0966},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WangLCS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WeiYBD16,
author = {Yanhao Wei and
Pinar Yildirim and
Christophe Van den Bulte and
Chrysanthos Dellarocas},
title = {Credit Scoring with Social Network Data},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {234--258},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0949},
doi = {10.1287/MKSC.2015.0949},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WeiYBD16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoganarasimhan16,
author = {Hema Yoganarasimhan},
title = {Estimation of Beauty Contest Auctions},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {27--54},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0929},
doi = {10.1287/MKSC.2015.0929},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Yoganarasimhan16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
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