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@inproceedings{DBLP:conf/kdd/AlaeiAKMMT09,
  author       = {Saeed Alaei and
                  Esteban Arcaute and
                  Samir Khuller and
                  Wenjing Ma and
                  Azarakhsh Malekian and
                  John A. Tomlin},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Online allocation of display advertisements subject to advanced sales
                  contracts},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {69--77},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592758},
  doi          = {10.1145/1592748.1592758},
  timestamp    = {Wed, 20 Dec 2023 14:01:43 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/AlaeiAKMMT09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/InterianDNOKZ09,
  author       = {Yannet Interian and
                  Sundar Dorai{-}Raj and
                  Igor Naverniouk and
                  P. J. Opalinski and
                  Kaustuv and
                  Dan Zigmond},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Ad quality on {TV:} predicting television audience retention},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {85--91},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592760},
  doi          = {10.1145/1592748.1592760},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/InterianDNOKZ09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/JudaMR09,
  author       = {Adam Isaac Juda and
                  S. Muthukrishnan and
                  Ashish Rastogi},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Pricing guidance in ad sale negotiations: the PrintAds example},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {61--68},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592757},
  doi          = {10.1145/1592748.1592757},
  timestamp    = {Wed, 19 May 2021 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/conf/kdd/JudaMR09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/LiLYWBC09,
  author       = {Ting Li and
                  Ning Liu and
                  Jun Yan and
                  Gang Wang and
                  Fengshan Bai and
                  Zheng Chen},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {A Markov chain model for integrating behavioral targeting into contextual
                  advertising},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {1--9},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592750},
  doi          = {10.1145/1592748.1592750},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/LiLYWBC09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/MayKHPHM09,
  author       = {Michael May and
                  Christine K{\"{o}}rner and
                  Dirk Hecker and
                  Martial Pasquier and
                  Urs Hofmann and
                  Felix Mende},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Handling missing values in {GPS} surveys using survival analysis:
                  a {GPS} case study of outdoor advertising},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {78--84},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592759},
  doi          = {10.1145/1592748.1592759},
  timestamp    = {Sun, 02 Oct 2022 01:00:00 +0200},
  biburl       = {https://dblp.org/rec/conf/kdd/MayKHPHM09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/Provost09,
  author       = {Foster J. Provost},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Brand advertising, on-line audiences, and social media: invited talk},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592749},
  doi          = {10.1145/1592748.1592749},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/Provost09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/SarmentoTGO09,
  author       = {Lu{\'{\i}}s Sarmento and
                  Paulo Trezentos and
                  Jo{\~{a}}o Pedro Gon{\c{c}}alves and
                  Eug{\'{e}}nio C. Oliveira},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Inferring local synonyms for improving keyword suggestion in an on-line
                  advertisement system},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {37--45},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592754},
  doi          = {10.1145/1592748.1592754},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/SarmentoTGO09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/SchwaighoferCBGH09,
  author       = {Anton Schwaighofer and
                  Joaquin Qui{\~{n}}onero Candela and
                  Thomas Borchert and
                  Thore Graepel and
                  Ralf Herbrich},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Scalable clustering and keyword suggestion for online advertisements},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {27--36},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592753},
  doi          = {10.1145/1592748.1592753},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/SchwaighoferCBGH09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/ShaparenkoCI09,
  author       = {Benyah Shaparenko and
                  {\"{O}}zg{\"{u}}r {\c{C}}etin and
                  Rukmini Iyer},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Data-driven text features for sponsored search click prediction},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {46--54},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592755},
  doi          = {10.1145/1592748.1592755},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/ShaparenkoCI09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/WangYZCM09,
  author       = {Xin{-}Jing Wang and
                  Mo Yu and
                  Lei Zhang and
                  Rui Cai and
                  Wei{-}Ying Ma},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Argo: intelligent advertising by mining a user's interest from his
                  photo collections},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {18--26},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592752},
  doi          = {10.1145/1592748.1592752},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/WangYZCM09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/WuYLYCC09,
  author       = {Xiaohui Wu and
                  Jun Yan and
                  Ning Liu and
                  Shuicheng Yan and
                  Ying Chen and
                  Zheng Chen},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Probabilistic latent semantic user segmentation for behavioral targeted
                  advertising},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {10--17},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592751},
  doi          = {10.1145/1592748.1592751},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/WuYLYCC09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@inproceedings{DBLP:conf/kdd/ZhuWYWYC09,
  author       = {Yunzhang Zhu and
                  Gang Wang and
                  Junli Yang and
                  Dakan Wang and
                  Jun Yan and
                  Zheng Chen},
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Revenue optimization with relevance constraint in sponsored search},
  booktitle    = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  pages        = {55--60},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://doi.org/10.1145/1592748.1592756},
  doi          = {10.1145/1592748.1592756},
  timestamp    = {Tue, 06 Nov 2018 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/ZhuWYWYC09.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

@proceedings{DBLP:conf/kdd/2009adkdd,
  editor       = {Ying Li and
                  Arun C. Surendran and
                  Dou Shen},
  title        = {Proceedings of the 3rd {ACM} {SIGKDD} Workshop on Data Mining and
                  Audience Intelligence for Advertising, Paris, France, June 28, 2009},
  publisher    = {{ACM}},
  year         = {2009},
  url          = {https://dl.acm.org/doi/proceedings/10.1145/1592748},
  doi          = {10.1145/1592748},
  isbn         = {978-1-60558-671-7},
  timestamp    = {Wed, 20 Dec 2023 00:00:00 +0100},
  biburl       = {https://dblp.org/rec/conf/kdd/2009adkdd.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}
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