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"Assessment of the Perception of Usage of Facebook as a Business Tool in ..."

Mohammed T. Nuseir et al. (2023)

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DOI: 10.1007/978-3-031-12382-5_1

access: closed

type: Part in Book or Collection

metadata version: 2023-02-25

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Mohammed T. Nuseir, Ahmad Ibrahim Aljumah, Ghaleb A. El Refae, Muhammad Alshurideh, Sarah Urabi, Barween Al Kurdi:
Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling. The Effect of Information Technology on Business and Marketing Intelligence Systems 2023: 3-19

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