"How advocacy and interactivity facilitate customer value co-creation ..."

Ramón Gutiérrez-Sánchez (2022)

> Home

Details and statistics

DOI: —

access: closed

type: Book or Thesis

metadata version: 2023-07-20

- view
  - electronic edition via handle.net
- export record
  dblp key:
  - phd/es/Sanchez22c
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/phd/es/Sanchez22c
Ramón Gutiérrez-Sánchez:
How advocacy and interactivity facilitate customer value co-creation behaviour in Instagram: a micro-perspective of unplanned and voluntary usage of hedonic social networking sites. Open University of Catalonia, Spain, 2022

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.