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"The role of brand experience on customer experience: An analysis of ..."
Oscar Carbonell Dolz (2023)
- Oscar Carbonell Dolz:
The role of brand experience on customer experience: An analysis of business success in the mobile gaming industry. A study of the relevance of brand experience in the customer experience for the business success of a product/service in the mobile gaming industry. Open University of Catalonia, Spain, 2023
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