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ORCID"Product Placement, Markengedächtnis, Markenimage (2)."
Michael Bock, Bettina Kirchgäßner, Viola Seeliger (2006)
- Michael Bock, Bettina Kirchgäßner, Viola Seeliger:
Product Placement, Markengedächtnis, Markenimage (2). Z. für Medienpsychologie 18(4): 146-159 (2006)
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