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"Product Placement, Markengedächtnis, Markenimage (1)."

Michael Bock, Siracusa Gómez Izquierdo (2006)

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DOI: 10.1026/1617-6383.18.3.106

access: closed

type: Journal Article

metadata version: 2020-05-13

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Michael Bock, Siracusa Gómez Izquierdo:
Product Placement, Markengedächtnis, Markenimage (1). Z. für Medienpsychologie 18(3): 106-118 (2006)

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