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""Deal of the Day"-Plattformen: Was treibt die Kundenloyalität?"
Hanna Krasnova et al. (2013)
- Hanna Krasnova, Natasha F. Veltri, Klaus Spengler, Oliver Günther:
"Deal of the Day"-Plattformen: Was treibt die Kundenloyalität? Wirtschaftsinf. 55(3): 159-173 (2013)
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