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"Modelling and predicting an individual's perception of advertising appeal."

Yuichi Ishikawa, Akihiro Kobayashi, Daisuke Kamisaka (2021)

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DOI: 10.1007/S11257-020-09287-Z

access: closed

type: Journal Article

metadata version: 2022-10-02

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  dblp key:
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  - https://dblp.org/rec/journals/umuai/IshikawaKK21
Yuichi Ishikawa, Akihiro Kobayashi, Daisuke Kamisaka:
Modelling and predicting an individual's perception of advertising appeal. User Model. User Adapt. Interact. 31(2): 323-369 (2021)

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