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"Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With ..."
Jin-Hui Zheng, Chun-Hung Chiu, Tsan-Ming Choi (2012)
- Jin-Hui Zheng, Chun-Hung Chiu
, Tsan-Ming Choi
:
Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences. IEEE Trans. Syst. Man Cybern. Part A 42(4): 827-837 (2012)
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