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"Apriori Rule-Based In-App Ad Selection Online Algorithm for Improving ..."

Anik Mukherjee, Rangaraja P. Sundarraj, Kaushik Dutta (2017)

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DOI: 10.1145/3086188

access: closed

type: Journal Article

metadata version: 2020-10-26

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Anik Mukherjee, Rangaraja P. Sundarraj, Kaushik Dutta:
Apriori Rule-Based In-App Ad Selection Online Algorithm for Improving Supply-Side Platform Revenues. ACM Trans. Manag. Inf. Syst. 8(2-3): 10:1-10:28 (2017)

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