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"Is Combining Contextual and Behavioral Targeting Strategies Effective in ..."

Xianghua Lu, Xia Zhao, Ling Xue (2016)

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DOI: 10.1145/2883816

access: closed

type: Journal Article

metadata version: 2020-08-12

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Xianghua Lu, Xia Zhao, Ling Xue:
Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising? ACM Trans. Manag. Inf. Syst. 7(1): 1:1-1:20 (2016)

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