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"Persuade to Click: Context-Aware Persuasion Model for Online Textual ..."

Yuan Yuan et al. (2023)

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DOI: 10.1109/TKDE.2021.3110724

access: closed

type: Journal Article

metadata version: 2023-11-12

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  - https://dblp.org/rec/journals/tkde/YuanXCZHLJ23
Yuan Yuan, Fengli Xu, Hancheng Cao, Guozhen Zhang, Pan Hui, Yong Li, Depeng Jin:
Persuade to Click: Context-Aware Persuasion Model for Online Textual Advertisement. IEEE Trans. Knowl. Data Eng. 35(2): 1938-1951 (2023)

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