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"Unraveling the Effect of Competing Product Reviews on Consumer Choice and ..."

Ying Zhang, Khim Yong Goh, Qingliang Wang (2023)

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DOI: 10.1109/TEM.2021.3091180

access: closed

type: Journal Article

metadata version: 2023-08-05

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Ying Zhang, Khim Yong Goh, Qingliang Wang:
Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer-Reviewer Peer Types. IEEE Trans. Engineering Management 70(10): 3315-3329 (2023)

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