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"The Bottom-of-the-Pyramid (BOP) Market: Why and How Does Serving the ..."

Linqian Zhang, Yongchuan Bao, Zelong Wei (2024)

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DOI: 10.1109/TEM.2022.3216779

access: closed

type: Journal Article

metadata version: 2024-02-29

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Linqian Zhang, Yongchuan Bao, Zelong Wei:
The Bottom-of-the-Pyramid (BOP) Market: Why and How Does Serving the Impoverished Segment Promote Radical Innovation? IEEE Trans. Engineering Management 71: 4455-4468 (2024)

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