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"Impacts of Online Reviews on Brick-and-Mortar Stores' Omnichannel ..."

Fei Ye, Lunhai Liang, Yang Tong (2024)

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DOI: 10.1109/TEM.2022.3189747

access: closed

type: Journal Article

metadata version: 2024-02-07

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Fei Ye, Lunhai Liang, Yang Tong:
Impacts of Online Reviews on Brick-and-Mortar Stores' Omnichannel Retail Strategy. IEEE Trans. Engineering Management 71: 2549-2560 (2024)

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