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"Enhancing Product Promotion in Social Networks: Leveraging Adaptive ..."

Ziwei Wang, Jie Song, Jingtong Zhao (2024)

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DOI: 10.1109/TEM.2023.3336370

access: closed

type: Journal Article

metadata version: 2024-01-13

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Ziwei Wang, Jie Song, Jingtong Zhao:
Enhancing Product Promotion in Social Networks: Leveraging Adaptive Discount-Offering and the Crowd Effect. IEEE Trans. Engineering Management 71: 1613-1628 (2024)

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