"The Interplay Between Green Product Production and Advertising Investment ..."

Xinyu Wang, Yunlong Li, Shuhua Zhang (2025)

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DOI: 10.1109/TEM.2025.3582257

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type: Journal Article

metadata version: 2025-08-09

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Xinyu Wang, Yunlong Li, Shuhua Zhang:
The Interplay Between Green Product Production and Advertising Investment Under Green Reputation. IEEE Trans. Engineering Management 72: 2680-2699 (2025)

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