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"How Cognitive Bias Prevents Serendipity in New Product Development (and ..."

Paul Trott, Paul Ellwood, David Baxter (2024)

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DOI: 10.1109/TEM.2024.3407515

access: closed

type: Journal Article

metadata version: 2024-07-02

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Paul Trott, Paul Ellwood, David Baxter:
How Cognitive Bias Prevents Serendipity in New Product Development (and What to Do About It). IEEE Trans. Engineering Management 71: 11269-11281 (2024)

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