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"Demand Learning Through Social Media Exposure in the Luxury Fashion ..."

Bin Shen, Xiaoyan Xu, Quan Yuan (2023)

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DOI: 10.1109/TEM.2020.3009742

access: closed

type: Journal Article

metadata version: 2023-03-28

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Bin Shen, Xiaoyan Xu, Quan Yuan:
Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later. IEEE Trans. Engineering Management 70(4): 1295-1311 (2023)

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