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"Leveraging O2O Commerce for Product Promotion: An Empirical Investigation ..."
Chee Wei Phang et al. (2014)
- Chee Wei Phang, Chuan-Hoo Tan
, Juliana Sutanto
, Fabio Magagna, Xianghua Lu:
Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China. IEEE Trans. Engineering Management 61(4): 623-632 (2014)
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