"Is New Always Better? How Business Model Innovation Affects Consumers' ..."

Fabian Futterer, Sven Heidenreich, Patrick Spieth (2022)

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DOI: 10.1109/TEM.2020.3014403

access: closed

type: Journal Article

metadata version: 2022-07-25

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Fabian Futterer, Sven Heidenreich, Patrick Spieth:
Is New Always Better? How Business Model Innovation Affects Consumers' Adoption Behavior. IEEE Trans. Engineering Management 69(5): 2374-2385 (2022)

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