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"The impacts of speed-to-market on new product success: the moderating ..."
Jiyao Chen, Richard R. Reilly, Gary S. Lynn (2005)
- Jiyao Chen, Richard R. Reilly, Gary S. Lynn:
The impacts of speed-to-market on new product success: the moderating effects of uncertainty. IEEE Trans. Engineering Management 52(2): 199-212 (2005)
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