"Exploring Viral Phenomenon Methodology for Tangible Purchased Products: ..."

Archana Anand Boppolige, Anjula Gurtoo (2020)

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DOI: 10.1109/TEM.2018.2886293

access: closed

type: Journal Article

metadata version: 2020-05-22

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  - https://dblp.org/rec/journals/tem/BoppoligeG20
Archana Anand Boppolige, Anjula Gurtoo:
Exploring Viral Phenomenon Methodology for Tangible Purchased Products: Case of iPod and iPad. IEEE Trans. Engineering Management 67(2): 283-294 (2020)

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