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"Understanding word-of-mouth (WOM) intentions of mobile app users: The role ..."

Silas Formunyuy Verkijika, Lizette de Wet (2019)

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DOI: 10.1016/J.TELE.2019.05.003

access: closed

type: Journal Article

metadata version: 2020-10-26

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Silas Formunyuy Verkijika, Lizette de Wet:
Understanding word-of-mouth (WOM) intentions of mobile app users: The role of simplicity and emotions during the first interaction. Telematics Informatics 41: 218-228 (2019)

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