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"Applying niche and gratification theory approach to examine the users' ..."

Garima Sahu, Loveleen Gaur, Gurmeet Singh (2021)

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DOI: 10.1016/J.TELE.2021.101713

access: closed

type: Journal Article

metadata version: 2022-10-02

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Garima Sahu, Loveleen Gaur, Gurmeet Singh:
Applying niche and gratification theory approach to examine the users' indulgence towards over-the-top platforms and conventional TV. Telematics Informatics 65: 101713 (2021)

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