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"Immersive interactive technologies and virtual shopping experiences: ..."

Jung-Hwan Kim et al. (2023)

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DOI: 10.1016/J.TELE.2022.101936

access: closed

type: Journal Article

metadata version: 2023-03-27

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Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo:
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR). Telematics Informatics 77: 101936 (2023)

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