"What drives impulse buying behaviors in a mobile auction? The perspective ..."

Chia-Chen Chen, Jun-You Yao (2018)

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DOI: 10.1016/J.TELE.2018.02.007

access: closed

type: Journal Article

metadata version: 2020-02-24

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Chia-Chen Chen, Jun-You Yao:
What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model. Telematics Informatics 35(5): 1249-1262 (2018)

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