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"The impact of advertising value of in-game pop-up ads in online gaming on ..."

Amir Zaib Abbasi et al. (2021)

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DOI: 10.1016/J.TELE.2021.101630

access: closed

type: Journal Article

metadata version: 2024-02-05

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Amir Zaib Abbasi, Umair Rehman, Ali Hussain, Ding Hooi Ting, Jamid Ul Islam:
The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: An empirical investigation. Telematics Informatics 62: 101630 (2021)

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