"Can digital empowerment enhance the brand value of China's enterprises?"

Yixue Duan (2025)

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DOI: 10.1080/09537325.2024.2358444

access: closed

type: Journal Article

metadata version: 2025-11-15

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Yixue Duan:
Can digital empowerment enhance the brand value of China's enterprises? Technol. Anal. Strateg. Manag. 37(11): 2348-2362 (2025)

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