"Strategic Interaction Between Brands and KOLs in Live-Streaming ..."

Shizhe Shao et al. (2025)

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DOI: 10.3390/SYSTEMS13070528

access: open

type: Journal Article

metadata version: 2025-10-14

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  - https://dblp.org/rec/journals/systems/ShaoWLLSLG25
Shizhe Shao, Yonggang Wang, Zheng Li, Luxin Li, Xiuping Shi, Hao Liu, Ziyu Gao:
Strategic Interaction Between Brands and KOLs in Live-Streaming E-Commerce: An Evolutionary Game Analysis Using Prospect Theory. Syst. 13(7): 528 (2025)

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