"The impact of online referral on brand market strategies with consumer ..."

Chi Zhou et al. (2020)

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DOI: 10.1007/S00500-018-3661-4

access: closed

type: Journal Article

metadata version: 2023-09-30

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Chi Zhou, Nana Ma, Xin Cui, Zhibing Liu:
The impact of online referral on brand market strategies with consumer search and spillover effect. Soft Comput. 24(4): 2551-2565 (2020)

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