"The effects of consumer confusion on hotel brand loyalty: an application ..."

Feride Bahar Kurtulmusoglu, Kumru Didem Atalay (2020)

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DOI: 10.1007/S00500-019-04192-Z

access: closed

type: Journal Article

metadata version: 2025-01-19

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Feride Bahar Kurtulmusoglu, Kumru Didem Atalay:
The effects of consumer confusion on hotel brand loyalty: an application of linguistic nonlinear regression model in the hospitality sector. Soft Comput. 24(6): 4269-4281 (2020)

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