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"The effects of consumer confusion on hotel brand loyalty: an application ..."
Feride Bahar Kurtulmusoglu, Kumru Didem Atalay (2020)
- Feride Bahar Kurtulmusoglu, Kumru Didem Atalay:
The effects of consumer confusion on hotel brand loyalty: an application of linguistic nonlinear regression model in the hospitality sector. Soft Comput. 24(6): 4269-4281 (2020)
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